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You first signup to become an advertiser. Then, LOGIN to either replenish your campaign through more purchase. An advertise needs to chose name for his/her campaign, upload CREATIVES and then start the campaign. In the Campaign click, the usual choice is REMNANT which you can configure and start once you are ready
Creatives are your banners of varying sizes which you upload in support of your Campaign
You must chose a campaign name before you Add Inventory. When you click Campaign, it then takes you to a Contract interface where you can configure your campaign.